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MongoDB’s Playbook for Breaking Into and Dominating a Market

OpenView Labs

As a newcomer with a fresh take on the database, they needed a way into an already crowded market. Francesca Krihely , current Senior Director, Developer Experience and Growth at Snyk, was Director of Growth Marketing at MongoDB when the company built its first developer community.

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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Back in, this is a long time ago, but when I joined Box one of the things that we were thinking about is do we give a free version of Box to every mobile device in the Android ecosystem. What I mean, I’ll give you a couple of examples. That was a big decision. We fortunately did not do that.

Payments 124
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5 customer acquisition strategies for winning new customers

Intercom, Inc.

Hopefully this will give you some ideas on how to build sustainable growth for your business. Get your free copy of The Growth Handbook, brought to you by Intercom. Mobilize your influencers to drive customer acquisition. For a viable business, the value of the customer must exceed the cost of acquiring that customer.

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Customer Data Platforms (CDP): What You Need To Know

Hull

Since every company is different in their goals, business model, and mission, their utilization of a CDP may also vary. Mobile app engagement. CDPs ingest data from online and offline sources, like web tracking tools, marketing automation, CRMs, and data warehouses, typically through APIs. Growth operations.

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Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

For a SaaS company (and almost any business), both success and failure depend on decisions that founders make: team members, target groups, product functionality, and of course business model. Inbound marketing ensures that your business is found when potential customers are looking for similar products and services.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

User Pilot

Optimize your email for mobile. 60% of email opens are from mobile devices. Product led-growth is a marketing strategy that involves using your product as the main driver of lead & profit acquisition. Take advantage of an email preference page to keep your subscribers engaged. The hustle Saa. Source: thehustle.co.

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State of the Cloud 2019 from Bessemer Venture Partners (Video + Transcript)

SaaStr

And you flip around, January was the single best January in 30 years for the market indices. Well, as Byron mentioned, the markets can be really volatile and so, in growth markets, valuation is correlated to revenue growth. Sky is falling, world is ending, hunker down. And so why is this important?

Cloud 169