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Product-Led Growth (PLG) For Startups

Mucker Capital

Hila is a mentor with Mucker Capital. Are there types of companies, market segments, industries, or business models where PLG does not make sense? Or if you have products that require some configuration–think about Salesforce, Segment, things like that–someone needs to set it up. This is a framework I use.

Startup 52
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Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

SaaStr

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. Harry : You mentor a lot of young companies today.

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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

Now scaling the business means different things depending kind of where you are, what you have, but certainly in our case and I think in the majority of cases, it means scaling the team. That means lots and lots of hiring and I don’t want to say firing, we did fire anyone, but people get reshuffled, you know? We did not. Absolutely.

Scale 151