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Fearless Marketing: Meet the Small Team Selling Big Dreams

Unbounce

When done right, marketing can be about more than return on investment or brand metrics. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. Sounds like a big opportunity for talent-starved companies to recruit, right? But a great story doesn’t mean success is easy for the team.

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A Lead Gen Go-To-Market Cheat Sheet

SaaSX

Some founders are able to launch a product and get a bit of early traction without sales or marketing. The second case where initial sales & marketing aren’t needed to launch a product is when a founder has a built-in network of ready buyers and lands initial customers through their own efforts. The skill of the sales reps.

Scale 52
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How New SaaS Companies Should Be Using Content Marketing

Ramp Ventures

Content improves customer and brand relations. This is all the more true for startups that have a brand and customer base to build. It’s something you can use to generate awareness in your brand all the way to helping customers evangelize your business.” Sales funnel content. Because it works.

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How To Create a Twitter Landing Page (With 7 Examples)

Unbounce

Not sure which social media channels your brand should be advertising on? It’s important to focus on one customer type at a specific stage in the sales funnel. Our next example comes from Teaching Personnel, a UK-based recruitment agency for teachers and learning support staff. We’ve gotcha covered! Teaching Personnel.

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What makes a world-class CMO in 2019? And what makes them fail?

Intercom, Inc.

The most sophisticated marketing plans today deploy at least nine disciplines which range from content marketing, to evangelist recruitment, to customer lifecycle marketing and beyond. This is episode three of Scale, a brand new podcast series on moving from startup to scale up. Think about the last big thing that you bought.

Scale 117
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31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. Two of which are currently sales and marketing. I’m in control of every step of the sales process – from awareness to decision making. Build a personal brand “hub”.

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7 Time-Tested Strategies for Leveling Up Your Business

SmartKarrot

Automating your email responses can help increase customer engagement , build loyalty, and increase sales. To level up your business, you need customers and sales. Using the information from your research, you can curate content that will make a difference in how customers relate to your brand. What is a sales funnel?