SaaStr

DECEMBER 11, 2020

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. Diminishing profit margins. appeared first on SaaStr.

Scale 276

Scale Scaling Marketplace as a Service Cloud 276

Software Platform Consulting

OCTOBER 9, 2019

According to the General Services Administration (GSA) the federal government buys at least $5 billion in commercial catalog items annually (see here ). Think of the GSA as the federal government’s GPO for indirect goods and services. Brands, product descriptors, package sizes, parts numbers, etc.

Government 49

Government Healthcare Marketplace as a Service Pricing 49

SaaStr

FEBRUARY 18, 2020

I learned so much from you, from, we talked about category creation, why brand matters in B2B. They want to find CMOs who can sort of be stewards of the brand, can really help kind of shepherd the company to that next chapter of growth. It was a blast. Maria : Thank you. And CEOs are being picky too. Maria : It is an important dynamic.

Scale 210

Scale Sales Recruiting Sales Hiring Underperforming Technical Team 210

The Marketing & Growth Hacking Publication

DECEMBER 29, 2018

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. Content marketing is information sharing to promote your brand, attract more qualified leads, and nurture customer relationships … Content marketing is about information.

Content Marketing 40

Content Marketing Marketing Entertainment Advertising 40

Sales Hacker

SEPTEMBER 2, 2019

Any activity that stimulates interest in a product/service and attracts potential customers for the purpose of filling the sales pipeline. The digital marketplace has made it easier to connect with people, but it’s multiplied the connections we manage on a daily basis. White papers. What Is Lead Generation? Case studies.

Scale 83

Scale Social Media Sales Hiring Marketplace as a Service 83

SaaStr

JANUARY 28, 2020

There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. Our monthly self-service churn went from like 3% to like 9%, right? We know that brand and that is an efficiency that’s then helping that sales team.

Sales Hiring 202

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 202

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111