Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value by reworking their customer engagement model.

Engagement 84

Engagement Customer Lifetime Value Revenue Subscription 84

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. What are the values of the brand?

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Below, we’ve shared the transcript of Harry’s interview with Rachel. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Agnes Bazin.

SMB 179

SMB Scale Startup Marketplace as a Service 179

Unbounce

SEPTEMBER 16, 2021

Display ads rely on graphic formats to catch user attention, build brand awareness, and guide users to your site. FYI: Search ads can increase brand awareness by as much as 80%. Retargeting leverages past engagements with your brand to show consumers ads to re-engage them. Is it brand awareness? Image courtesy of Kajabi.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaStr

JULY 9, 2019

The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there. ” At this point we were offering the service for free. They are interested in trying new brands, experimenting with new things.

Scale 158

Scale Sales Recruiting Scaling SaaS Payments 158

Intercom, Inc.

JANUARY 16, 2020

?. Andrey Khusid, founder and CEO of Miro , hasn’t done many interviews. Andrey explains why embracing the professional services sector in a unique way has paid dividends. We wanted our brand to be not just a company name but a “love mark” to accelerate our word of mouth growth. Andrey: That’s a great question.

Consulting 249

Consulting Marketplace as a Service Scale Development 249