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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Typically when the markets are down, you will see your marketing-sourced lead to qualified opportunity conversion rates start to decrease. You also typically will see this happen with the segments and industries that experience more volatility during recessions — startups or small businesses, travel/entertainment, etc.

Scale 94
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How to Leverage Storytelling to Increase Your Conversions

Neil Patel

Here’s the middle of his copy, where David builds interest through success stories: And finally, the call-to-action at the end: Note: Established bloggers and internet marketers who have built solid businesses use content segmentation to improve their conversion rate. Social media is redefining storytelling in a significant way.

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11 Disruptive Innovation Examples (And Why Uber and Tesla Don’t Make the Cut)

OpenView Labs

Video streaming took the entertainment industry completely by surprise, quickly rising from the bottom of the market as a low-cost way for people to watch shows and movies to eventually disrupting the cable industry and driving video rental stores into the ground. The service was slow and didn’t offer brand-new hits right away.