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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

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An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Click To Tweet. Click To Tweet.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Tweet this quote.

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What's the ROI of your mom?

ProfitWell

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. Your top subscription news. What about the ROI of spending time with your family, friends, or kids? How many CSMs should you hire? Product marketers: move west. And Sprinklr acquires Nanigans.

Scale 43
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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52
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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

The 2020 SaaS Product Benchmarks Report. In this brand-new report, we finally answer the question “Freemium or free trial?” ” The data also shows that before COVID-19 impacted the market, the product led growth index and SaaS index were trading at similar rates. B2B and B2C SaaS and Subscription Report.

Pricing 135
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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

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Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Speaking your customers’ language will accelerate your sales and make your brand more engaging.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Speaking your customers’ language will accelerate your sales and make your brand more engaging.