SaaStr

OCTOBER 24, 2022

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

Underperforming Technical Team 186

Underperforming Technical Team Outsourced Development Development Part-Time VPE 186

User Pilot

JULY 27, 2023

Before hiring, assess your current needs and hire as your company grows. They also manage finances and supervise one or more engineering teams. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

SaaStock

MARCH 29, 2019

Which is why you should sign up for the 2 for 1 Insider Sale and get two people for the price of one. Black Holes: these are ideas that take up a lot of company effort while offering poor ROI. If your tool is considered as a commodity (meaning, that it’s an essential part of daily life – like tap water), you have to target 100% uptime.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

SaaStr

JANUARY 10, 2020

Prior to Crossbeam, Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. Does Bob agree with the notion that channel sales have completely died in the world of SaaS? How does Bob think about when is the right time to hire a Head of Partnerships? Why is this?

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

Part-Time VPE 227

Part-Time VPE Technical Cofounder CTO Hire New CTO 227

SaaStr

APRIL 9, 2019

But also, as a sole founder, you also can make a decision in a very timely manner. Not only for the product side, but for the sales and marketing side. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. Speed is everything. Eric Yuan: Yep.

Sales Hiring 127

Sales Hiring Scale CTO Hire Marketing 127

SaaStr

JULY 28, 2021

My marketing team wanted me to do the world’s most boring video. I retired from SunGard Treasury Systems as their CTO. year sales cycles. You have to learn things like how do I scale my sales force? Frankly, we got some bad advice from VCs in the early days. We’ll dispense with that right away.

Startup 269

Startup CTO Hire Sales Hiring CTO Coach 269