OPEXEngine

SEPTEMBER 9, 2021

In working with hundreds and hundreds of SaaS CFOs over the past 15 years, I’ve noticed that effective and strategic CFOs incorporate accurate benchmarking into the daily business of the company and especially into the budgeting and planning process. . Use Benchmarks At the Start of the Budgeting Process.

Benchmarks 52

Benchmarks Sales Hiring Headcount Customer Lifetime Value 52

ChurnZero

JUNE 9, 2023

Good sales teams typically get the budget, headcount and tools they desire because the function is tied to revenue. However, that’s not always the case for Customer Success (CS) teams even though they are often responsible for renewals and expansions. A healthy benchmark is a 95% renewal rate in a given period.

Finance 98

Finance Metrics Customer Success Headcount 98

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

Scale 102

Scale Sales Hiring Metrics Sales 102

OPEXEngine

JANUARY 5, 2021

CAC includes things related directly to bringing customers in the door — like marketing campaigns, sales outreach, and onboarding processes — as well as more indirect expenses like company headcount and resource costs. The post Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark appeared first on OPEXEngine.

Benchmarks 52

Benchmarks Acquisition Customer Lifetime Value Scale 52

Totango

NOVEMBER 5, 2019

These metrics help you establish practical goals and KPIs you can implement at every stage of the customer journey , guiding your efforts to promote customer lifetime value. Every time a customer uses your product, they increase their chances of achieving value. License utilization. Usage Frequency.

Metrics 64

Metrics Customer Success Customer Lifetime Value Headcount 64

OpenView Labs

MAY 20, 2019

Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). This begs the question: how much room is left for emerging startups?

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). This begs the question: how much room is left for emerging startups?

Scale 51

Scale Startup Technical Review Software Review 51