Benchmarks Customer Lifetime Value Headcount User Experience 
OpenView Labs
MAY 20, 2019
Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). Messaging needs to speak to the end user, not just the executive buyer.
OpenView Labs
MAY 20, 2019
Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). Messaging needs to speak to the end user, not just the executive buyer.
OpenView Labs
MAY 20, 2019
Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). Messaging needs to speak to the end user, not just the executive buyer.
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