The PLG Trap : Lessons Learned from Oliver Jay, former CRO at Asana
Tom Tunguz
OCTOBER 11, 2023
The first is the clear demand from customers seeking security & compliance features. But more important, the sales pitch must also change (in addition to the pricing/packaging). The number of seats sold to achieve that isn’t the right benchmark of value. PLG companies provide a value-based sale to an individual.
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