OpenView Labs

OCTOBER 5, 2021

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth . Acquisition.

B2C 65

B2C B2B New CTO Acquisition 65

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Teamgate

JANUARY 14, 2019

In my opinion, the biggest downside to working in-house, whether it is a big brand or a startup, is that the messaging remains the same: the tech can evolve and it may have new features, yet the story around it tends to remain the same. PR works similar in both B2B and B2C. This can be somewhat one-dimensional over the long term.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81