B2C CTO Hire New CTO Sales Funnel 
Mucker Capital
APRIL 6, 2023
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you're generating something that's brand new, like a brand new category, nobody understands about it. Because that (abandonment) wouldn’t be a solid foundation to acquire more new users.
Teamgate
JANUARY 14, 2019
In my opinion, the biggest downside to working in-house, whether it is a big brand or a startup, is that the messaging remains the same: the tech can evolve and it may have new features, yet the story around it tends to remain the same. Hence, PR should become an essential part of your integrated marketing strategy.
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