OpenView Labs

OCTOBER 5, 2021

In a B2B company, growth is applied much more broadly, taking a cross-functional, multidisciplinary approach that includes sales, marketing, customer success, product, and others. When I joined GitLab, I was starting a new product-led growth team within the product organization,” Hila says. “We Acquisition.

B2C 65

B2C B2B New CTO Acquisition 65

SaaStr

DECEMBER 3, 2020

How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. And I found in my experience that the path to relevance is its own sales cycle.

Scale 177

Scale Sales Hiring Sales Recruiting Sales 177

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Because that (abandonment) wouldn’t be a solid foundation to acquire more new users. You need a lot of education.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Teamgate

JANUARY 14, 2019

In my opinion, the biggest downside to working in-house, whether it is a big brand or a startup, is that the messaging remains the same: the tech can evolve and it may have new features, yet the story around it tends to remain the same. Nobody buys anything new without googling everything about the company.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81