Remove B2C Remove New CTO Remove Sales Funnel Remove Sales Hiring
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Product-Led Growth (PLG) For Startups

Mucker Capital

If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. You need a lot of education.

Startup 52
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PR for Startups : Interview with PR Expert Julija Jegorova

Teamgate

Moreover, big brands have a fantastic infrastructure in place and you are working in-sync with other teams (marketing, production, sales), meaning that your campaigns are always amplified. Marketing encompasses all the outreach that is done to audiences as opposed to individuals (that would be sales).