B2B Growth Marketing New CTO Strategy 
Casey Accidental
FEBRUARY 8, 2022
Over the past four years, I’ve worked closely with the Reforge team to create three of the 16 programs it currently offers including: Product Strategy. Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. Product Strategy.
SaaSHolic
MAY 5, 2023
The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market. Responsible tech in an era of hostile tech Rebecca Parsons, CTO (Thoughtworks.) Web Summit Rio, day 3.
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SmartKarrot
FEBRUARY 16, 2022
Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. Many others have adopted his strategies at Box to create scalable products. He is well-known in the B2B SaaS space for his product.
Intercom, Inc.
JULY 21, 2022
What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. Rachel Hepworth: Introducing growth marketing to Slack. Here’s Rachel.
Chart Mogul
JULY 1, 2020
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!
Chart Mogul
JULY 1, 2020
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!
Mucker Capital
APRIL 6, 2023
If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?
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