B2B Content Marketing Engagement Payments 
Buffer Resources
JANUARY 15, 2024
Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.
Subscription Flow
NOVEMBER 28, 2023
A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.
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Buffer Resources
JANUARY 15, 2024
Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.
OpenView Labs
DECEMBER 21, 2020
What does the future hold for B2B software? The next decade of selling to B2B SaaS companies is going to accelerate faster toward a consumer-style experience. SaaS will need to engage or get left behind.”. Mike Tria, Head of Platform at Atlassian. Employee engagement software is another interesting area for SaaS.
Neil Patel
JULY 12, 2021
But marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue. Luckily for you, I’ve compiled a list of the best marketing automation tools with countless features and automated workflows that will make marketing less of a headache.
Chart Mogul
DECEMBER 19, 2017
We kicked off 2017 by announcing our integration with GoCardless. This allowed GoCardless customers to import their billing data to ChartMogul and start analyzing customers and revenue. On our blog we also explored the topic of moving up market in SaaS and how businesses might tackle this without losing their soul.
Neil Patel
JANUARY 24, 2023
I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.
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