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As a growth professional, this may be frustrating, as you’re going to need an engineer or two to help you set up your PQL pipeline to your sales team. Your next step is to build reporting in your CRM that helps your team to understand the velocity of PQLs through your salesfunnel, PQL conversion rates, and expansion opportunities.
If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Once you have this established, you basically should still measure top of the PLG funnel traffic: free signups, visitors to the website. It doesn't make sense for sales to talk to every person using the product.
. “[Our research] opened up new markets for this product without them having to go through the other kinds of experimentation they were originally planning” After doing a bunch of analysis and digging into it, they realized the videos were too slow in certain countries because of where their data centers or AWS environments were located.
It’s important to focus on one customer type at a specific stage in the salesfunnel. With a soft color palette, whimsical design, use of emojis, and high-quality photos, this landing page looks an awful lot like a finely curated social media profile. Here are some best practices to consider when designing your own landing page.
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