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Run Less Software

Intercom, Inc.

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. are making it easier and faster for software developers to develop complex software applications atop this infrastructure.

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How and why we spent $400K on AWS in 4 months

Baremetrics

When you first get started, effectively any hosting setup will do the trick: your application is small, you have relatively few customers, and perhaps (depending on your sales process) expectations around performance and reliability are a bit lower during the beta phase. It distracts the team from writing new features + fixing bugs.

AWS 115
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Intercom presents Engineer Chats

Intercom, Inc.

From the process of disambiguation and the worst outage we ever had to our obsession with speed and how legal and engineering teams can work better together, Engineer Chats will give you a peek behind the engineering process at Intercom. Automation in infrastructure can lead to pretty serious blunders.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Everyone’s always like, “how did you guys scale so quickly,” and like, everyone loves this product. Your sales team becomes more efficient, your customer success team becomes efficient, your customers like you more.

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SaaStr Podcast #394 with Sunil Dhaliwal and Jason Lemkin

SaaStr

I guess, if my strategy was to show up and to try and lead an $80 million round and write a $50 million check to do that, and you’re like, “Wait a second, 275 divided by five people, your piece of that’s probably 55. I don’t know if they should think anything of it. Jason Lemkin: Yeah. That’s the question.

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CAC Payback Basics: What It Is, How to Calculate It and Why It Matters

OpenView Labs

CAC encompasses all of the sales and marketing costs that a business has to shell out to land a single new customer (calculated as total sales & marketing expense in a period / total customers acquired in a period). One minor nuance can dramatically change your calculation’s outcome and obscure the reality of your sales efficiency.

Scale 40
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 136