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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. AWS can’t support 20 partners equally. That’s a high value for AWS.

AWS 199
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? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early! Use timing as a forcing function. Frame solutions, rather than features alone.

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How Generative AI Will Turn Traditional SaaS Models On Their Head with AWS VP of Generative Builders Adam Seligman

SaaStr

Within the next 12 months, Adam Seligman, VP of Generative Builders at AWS, believes there will be an inversion of SaaS. It came up with things like the Animal Welfare Act, controlled substance compliance, USDA record keeping, disaster planning, and more. Framer is another really cool product for designing websites.

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The 9 best tools for your early-stage startup tech stack

Intercom, Inc.

Brex makes it simple for founders and startups to manage spending and ensure compliance. There are global compliance and payroll hurdles that make things super complex. AWS – Cloud computing. Many of the biggest and best companies in the world use AWS – and many of them were once startups using AWS, too.

Scale 163
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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. Julien: It’s important to find your niche and to find product market fit.

Scale 151
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Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

I think of developers as the strategy to get into the market for whatever you’re doing. At the end of the day, Twilio still sells communications, AWS still sells servers, but the way we’re selling it is different than how it was done in yesteryear. It’s a value added product. Jason : The entry point.

Scale 285
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Product-Led Growth (PLG) For Startups

Mucker Capital

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you're really starting from scratch, do the product. You need to address the compliance problem or the security problem.

Startup 52