Top 10 GTM Mistakes Founders Make Today with SaaStr CEO Jason Lemkin
SaaStr
MAY 28, 2024
Mistake #2: A VP of Marketing that Can’t Do Demand Generation Don’t hire a product marketer, a corporate marketer, or a strategist. Jason was talking to a founder at $14M-$15M, and they weren’t sure if their Head of Marketing was working out. What was this Head of Marketing’s previous role? Not necessarily.
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