Article Market Segmentation Sales Recruiting 
Sales Hacker
MAY 6, 2021
From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?
Sales Hacker
SEPTEMBER 21, 2020
There’s no single path to the top in Sales. Sure, I didn’t actually start in sales and work directly up that path. You may decide that you really like being a VP of Sales and want to keep doing that role at a larger and larger scale, or at new companies. So I can’t offer a paint-by-numbers guide or a single specific approach.
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Sales Hacker
APRIL 22, 2019
This week on the Sales Hacker podcast, we speak with Nick Worswick, Global Head of Growth for WeWork. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast. Showpad is the leading sales enablement platform for the modern seller. They are the leading sales engagement platform. We’re on iTunes.
Outseta
MAY 8, 2020
New waves of technology come and go in the blink of an eye, each with its own wave of new founders trying to flip their start-up in a newly hot market segment. I’d need to learn to raise capital and recruit developers. I needed a disruptive idea. I needed to be on conference stages sharing best practices. Enjoy this post?
OpenView Labs
MAY 5, 2021
Other businesses, like LinkedIn and Netflix, have strong histories of being producers of open-source projects, which provides a strategic recruitment and retention tool for top-tier engineering talent. Related podcast episode: How MongoDB Scaled Their Open-Source Product with a Bottom-Up and Top-Down Sales Motion.
Upscope
JANUARY 23, 2021
Soon I'll also be using software for SOC2 certification management, product management, recruitment and any process which can be handled better by a system rather than an Google Sheet. There's one interesting point from the WSJ / Okta article worth thinking about. From the WSJ Okta article here.
User Pilot
APRIL 18, 2024
TL;DR Customer segmentation involves dividing your customers into different groups based on common characteristics, such as age, gender, industry, device type, and company size. Market segmentation, on the other hand, focuses on dividing the broader target market into different segments.
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