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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

.” But it may be that you’re actually playing against the way people are trying to use the product, and you should instead be saying like, “Hey, they’re using it for Y. It was a collaborative, kind of a Slack-type product that was mobile-focused. New tools, same problems. Liam: Absolutely.

Data 151
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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Or an airline at 34. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. Though he had experience in recruiting, sales and product, marketing was new ground for him. Metrics haven’t been established to analyze your progress. Or a mail-order record company at 20.

Scale 112
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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And really our approach to our customers and the market had to pivot immediately. And so we built.

Travel 174
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The Best SaaS Blog Posts and Resources Library

Chart Mogul

These materials will take you from the basics SaaS Metrics — 101 to more advanced topics like Go-To-Market and Product-Led Growth (PLG). Here is a comprehensive list of SaaS blogs that goes through the most common metrics and terms. Only a handful of metrics really matter. I’ve tried – just ask my in laws.

Scale 52
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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

. “What you’re looking for is small additions to the product that results in disproportionately large impacts to the product market” Des: And just to be super precise, when we say attract new customers, what we mean is we’re not talking about building a whole new product, like a project management doc.

Strategy 228
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Appcues vs Spekit – Which Is Better for No-Code Growth?

User Pilot

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. Finally, product analytics is another “must-have” that a good no-code growth platform should provide. “It’s cool, but overpriced in my opinion.”

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How Top Sales Leaders are Adjusting their Sales Process (Video + Transcript)

SaaStr

I think tire kickers is the wrong term, but it’s something because the metrics have changed as Sam said, right? The metrics have changed on top of the funnel. Sam Blond: It was a combination of product marketing, marketing and then relationship management. Kristen, do you have any thoughts on it?