The Web3 Marketing Stack: The Next Big Wave in Crypto
Tom Tunguz
JUNE 22, 2022
On the left web3 app marketers (advertisers) gather analytics on their users. Advertisers wage campaigns through AirDrops into wallets, on Ad Networks, through Messaging, or any other number of channels yet to be built. Advertisers seek to optimize their marketing funnels. This is my mental model for it today.
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