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Customer Acquisition Guide For SaaS: Definition, Metrics and Examples

User Pilot

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. So I think that is somewhat of a good news in this in that SaaS businesses are sticky.

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SaaS Funding 101: The Complete Guide to Securing Investment

Chart Mogul

Find everything involved with SaaS funding, from the types of funding to navigating the investment process (with first-hand lessons and insight from SaaS VCs). Securing SaaS funding can be exciting but nerve-racking – understandably, it may be the starting point for significant growth. No large payments.

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SaaS Is Growing Up: 4 Business Model Changes To Adopt with Notion Capital

SaaStr

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. In last week’s Workshop Wednesday , held every Weds at 10 a.m. Keep reading to learn what changes your SaaS company can adopt to stay relevant in today’s environment.

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Alternative Marketing Strategies for SaaS Businesses

Baremetrics

Blogs and information sharing Workshops and mentorship Tip 2: create a word-of-mouth buzz Collaborations Get featured in influencer content Tip 3: make (ostensibly) high-touch contact Use technology to customize your communication Conclusion Approach people as people, not as prospects New technology makes new methods Be meaningful.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Strategy and Process. Sales Enablement. The Sales Enablement Playbook. Enablement Mastery. Blueprints for a SaaS Sales Organization. Applying a sales methodology to your selling gives you a tried and true advantage, and enables you to plan your work and work your plan. Insight Selling. Spear Selling.

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GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford

Sales Hacker

Jordan demonstrates how to use the FIND (Focus, Investigate, Narrate, Deploy) process for your go-to-market strategy and how to speed this up with OpenAI’s Deep Research AI tool. Jordan also shares the prompts and processes he uses when researching target accounts, messaging buyers, and driving revenue. It’s the process.

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