BrightBack

FEBRUARY 6, 2020

In this report, we've surveyed over 400 subscription businesses to better understand how the industry is approaching and prioritizing customer retention. We found subscription companies have completed a shift in focus toward retention over acquisition, but still struggle to execute and engage their customers across teams and systems.

Retention 120

Retention Subscription Payment Features Payment Methods 120

FastSpring

SEPTEMBER 26, 2023

It empowers users with real-time, data-driven insights so you can fine tune your trial offerings and achieve your growth and retention goals. Trial Type Highlights Gain a clear view of trial activations by type, including: trial with a payment method, trial without a payment method, and paid trials.

Merchant Services 121

Merchant Services Payment Methods Payments Payment Solutions 121

ProfitWell

MARCH 25, 2020

Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. What is customer retention?

Acquisition 52

Acquisition Retention Payments SaaS Payments 52

User Pilot

FEBRUARY 25, 2024

TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Google Analytics – Best tool for tracking website conversion funnels. Funnel analysis allows you to: Measure company performance. Review funnel.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

User Pilot

APRIL 3, 2024

Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. User persona example.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

User Pilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. What is customer retention? Book a demo to get started!

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

Incredo

JULY 14, 2019

Over time printed newspapers were replaced with online sources of information but the subscription pricing model didn’t lose its popularity and spread in other industries too, from cable television to health clubs and from online academic journals to software providers. 4 Attracts more customers as monthly payment size is small.

Payment Features 184

Payment Features SaaS Payments Payment Methods Payment Solutions 184

User Pilot

NOVEMBER 30, 2023

Looking to perform a CRO audit for your website and app? Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. A detailed audit reveals the state of your platforms, showing your weak points and conversion drivers.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

CustomerSuccessBox

FEBRUARY 28, 2022

The net revenue retention rate which you may also state as the net retention rate in SaaS businesses is an indicator that depicts the profits and the revenue earned by the business. Let’s look at some of the best net retention rate and how they are doing good at it. Know more about NRR: What is net dollar retention?

Retention 52

Retention SaaS Payments Payments Payment Methods 52

User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. Four SaaS conversion rates are significant to focus on.

SaaS Payments 105

SaaS Payments Payment Methods Payment Solutions Payments 105

User Pilot

MARCH 23, 2023

Reducing churn is critical for SaaS because it cuts back customer acquisition costs and increases customer retention. Create a personalized onboarding flow to help users reach the Aha! Measurement: Customer churn is a measure of customer retention while revenue churn is a measure of the amount of MRR a product loses.

SaaS Payments 98

SaaS Payments Churn Underperforming Technical Team Payment Methods 98

Baremetrics

MARCH 16, 2021

Subscription billing is a payment structure that allows service providers to charge their clients based on a fixed timeframe. Recurring billing systems offer more returns for customer acquisition costs 3. This is largely due to the structure it gives payments. The payment methods offered should be easy and convenient to use.

SaaS Payments 103

SaaS Payments Payment Features Payment Solutions Merchant Services 103

Casey Accidental

NOVEMBER 28, 2023

Most companies have a primary acquisition loop that drives this scalable growth, and unfortunately, there aren’t that many acquisition loops that really scale. And you start being able to acquire more of them in a scalable way i.e. an acquisition loop. In fact, they complain more, because they like the product enough to care.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Baremetrics

MARCH 31, 2021

Retention rate is the percentage of customers you retain over a given period. A high retention rate suggests you have a low churn rate , which is good news for your business. But how do you calculate your retention rate? Learn the easiest way to calculate retention rates in your business with this simple guide.

Retention 69

Retention SaaS Payments Payment Methods Payment Services 69

User Pilot

APRIL 29, 2024

A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. SaaS renewal best practices for driving free to paid conversions include: Create a personalized onboarding experience to retain trial users. Leverage reverse trials for stand-alone features.

SaaS Payments 102

SaaS Payments Business SaaS Payment Solutions 102

CustomerSuccessBox

SEPTEMBER 2, 2021

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.

Acquisition 52

Acquisition Payments Scale SaaS Payments 52

FastSpring

SEPTEMBER 24, 2020

Revenue refers to the total earnings a company generates through its core operations like sales of products or services, rents on a property, recurring payments , interest on borrowings, etc. Affiliate Programs : Businesses earn a commission on sales of products by promoting referral links through their website and other online platforms.

Payments 98

Payments Payment Methods Payment Features Payment Services 98

Stax

FEBRUARY 21, 2024

By analyzing the SaaS Magic Number, SaaS companies can determine how well their revenue-driving investments (in sales, marketing, and customer retention) are translating into actual revenue growth. It helps businesses understand the effectiveness of their customer acquisition and retention strategies.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

ProfitWell

JUNE 15, 2020

Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. While artificial intelligence (AI) is projected to grow 176% over the next two years, marketers need to balance personalization with privacy. Customer Acquisition Cost (CAC). Net Revenue Retention.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

Baremetrics

MARCH 16, 2021

These tools play an important role for startups who are working on achieving their business goals, whether by engaging new customers or getting optimal customer retention. Choosing Business Strategies : Most businesses especially at the startup stage, tend to explore novel methods and strategies at different phases of their growth.

Payment Methods 96

Payment Methods Payment Solutions SaaS Payments Payment Services 96

CustomerSuccessBox

MARCH 25, 2021

No matter what era we live in, customer retention is something that will never fade away. It is the key to getting the pulse on the importance of customer retention. So on the day of the acquisition in unit economics terms, you have just incurred a loss. That is fundamentally how SaaS retention is different.

Retention 52

Retention SaaS Payments B2B Business 52

FastSpring

MAY 14, 2019

You’d park your car, mosey on into the store, and then go through the process of scouring the shelves for the pristine cardboard box that housed a physical copy of your application. Any updates to the software meant that you’d repeat the entire buying process (including the trip to the store) all over again. And that was it.

Payment Features 77

Payment Features Payment Methods Subscription Payment Services 77

BrightBack

APRIL 6, 2020

While many subscription companies were already turning to customer retention as a new lever for growth in 2020, current events emphasize the urgent need to consistently improve the customer experience in order to retain subscribers long term. The subscription industry is entering a retention-led phase of growth.

Subscription 59

Subscription Payment Features Retention Payment Methods 59

ProfitWell

NOVEMBER 8, 2019

Scheduled payments, aka recurring billing. Scheduled payments have become a core form of revenue collection. Of course, recurring payments vary depending on the business. As the subscription universe continues to expand, you can expect to see even more subscription payment plans. What are subscription payments?

Merchant Services 68

Merchant Services SaaS Payments Payment Features Payment Services 68

FastSpring

SEPTEMBER 2, 2020

Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit. Tracking your LTV/CAC ratio allows you to spend the right amount on customer acquisition while still making a profit. Here’s an example.

Scale 144

Scale Payment Methods Payments SaaS Payments 144

ProfitWell

JULY 23, 2020

companies manufacture and ship their products directly to buyers without relying on traditional stores. Here are some popular DTC brands that may ring a bell: Casper: Online mattress company founded in 2014. Rent the Runway: Online service providing rental designer clothing and accessories, with the option to subscribe.

Payment Methods 56

Payment Methods Metrics SaaS Payments Customer Lifetime Value 56

Blulogix

JANUARY 5, 2024

Example: An online magazine uses subscription management software to handle new sign-ups, billing, and customer inquiries. Example: A cloud storage provider charges customers based on the amount of data they store each month. Importance: Effective dunning processes are crucial for reducing involuntary churn due to payment failures.

Subscription 52

Subscription Payment Features Payment Services Payments 52

BrightBack

JANUARY 17, 2022

But in practice, being best-in-class at digital retention is a key challenge for most startups and enterprises, as it requires significant engineering to connect 3 to 5 systems of record (e.g. In an ideal world, it should be easier and more affordable to retain existing customers than acquire new ones.

Payments 59

Payments Payment Methods Payment Features Payment Solutions 59

Baremetrics

MARCH 7, 2021

Many products and services online are beginning to adopt subscription-based systems for their billing processes. Subscription management defines a range of operations revolving around the customer lifecycle, including handling refunds, assigning credits, handling adjustments to subscription models mid-cycle, payment methods, etc.

Payment Features 45

Payment Features Merchant Services Payment Methods Payment Solutions 45

Tom Tunguz

JANUARY 3, 2018

That cash could be used for dividends, share buy backs and acquisitions. Several landscape altering SaaS acquisitions will come to fruition because of cash availability from repatriation and because there are enough public SaaS companies at scale to add material revenue and market cap to buyers. The scale is enormous.

SaaS Payments 200

SaaS Payments Scale Blockchain Machine Learning 200

ProfitWell

MARCH 9, 2020

Businesses will often sell subscriptions at a discounted price, making it cheaper to buy products via subscription than buying in the store. Birchbox, for example, sells beauty products via subscription for less than it would cost to buy in the store. Let’s take Netflix as an example. Replenishment.

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

Neil Patel

JANUARY 4, 2023

Currently, over 73 million websites use Universal Analytics, and most are going to continue using Google for their analytics even after the platform is retired. Browsing habits have changed to the point where users no longer just look at a website to find information or make a purchase decision. You can be incredibly detailed here.

Payment Methods 82

Payment Methods Payments Payment Services Payment Solutions 82

SaaStr

DECEMBER 26, 2019

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Pauline : Yeah, so I work at OpenClassrooms, which is a European leader in online education.

Sales Hiring 156

Sales Hiring Payment Methods Payment Solutions Marketing 156

Baremetrics

NOVEMBER 24, 2021

That includes the development store for testing and perfecting your app. Build development stores. Shopify recommends the AARRR (acquisition, activation, retention, revenue, and referral) pirate metric system in their guidebook as a good way to track your business growth. Manage your dev team. Do so much more.

Payment Solutions 98

Payment Solutions Development Payment Methods Metrics 98

ProfitWell

NOVEMBER 6, 2019

Companies that focus on keeping their customers will save on acquisition costs , since retention is cheaper than acquisition. Think about paying your rent; landlords deal with retention, churn, and other aspects of a subscription business every day. Access to products: personal care, food, pet care.

Payment Features 74

Payment Features Payments Subscription Revenue 74

Hitenism

JANUARY 9, 2017

Google Analytics didn’t keep track of users over time which meant it was virtually impossible to track multiple visits, purchases, and subscription payments. When we started Crazy Egg in 2005, it was pretty hard to get new customers without spending money on paid acquisition. Who is our audience? Web designers.

Startup 167

Startup Payment Methods Payment Solutions SaaS Payments 167