The Marketing & Growth Hacking Publication

FEBRUARY 3, 2019

They expect an end-to-end shopping “experience” and this is where eCommerce subscription has a chance to shine by developing long term relationships with consumers. And subscription eCommerce seems to be the answer. The subscription eCommerce market has grown by a whopping 100% year-over-year for the past five years.

Payment Methods 40

Payment Methods Payments Payment Features Subscription 40

FastSpring

SEPTEMBER 24, 2020

Revenue refers to the total earnings a company generates through its core operations like sales of products or services, rents on a property, recurring payments , interest on borrowings, etc. Data Sales : Businesses earn revenue from selling the data they collect on their consumers to other consumers or businesses.

Payments 98

Payments Payment Methods Payment Features Payment Services 98

Buffer Resources

MARCH 5, 2024

The customers who did find our product loved it, but sales were slow, and working with big distributors and retailers was challenging for our small company. On the financial side, distributors took a chunk of our already tight margins, and the 90-day payment terms from most retailers made cash flow difficult.

Payment Methods 84

Payment Methods Payment Services Payments Scale 84

Neil Patel

APRIL 12, 2021

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 Recurring Business Revenue.

Outsourcing Services 123

Outsourcing Services Payment Methods Subscription Payment Features 123

FastSpring

MAY 14, 2019

You’d park your car, mosey on into the store, and then go through the process of scouring the shelves for the pristine cardboard box that housed a physical copy of your application. Any updates to the software meant that you’d repeat the entire buying process (including the trip to the store) all over again. And that was it.

Payment Features 77

Payment Features Payment Methods Subscription Payment Services 77

Blulogix

JANUARY 5, 2024

Key Definitions in Subscription Billing: Demystifying the Jargon By BluLogix Team Welcome to the fourth installment of our comprehensive guide on selecting the right subscription billing platform. Before we go much further, let’s go deep into essential definitions and concepts in the world of subscription billing.

Subscription 52

Subscription Payment Features Payment Services Payments 52

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I What success looks like for using both together.

Scale 144

Scale Sales Payment Methods Merchant Services 144

ProfitWell

NOVEMBER 6, 2019

The subscription revenue model is hardly new. But in the past few years, subscriptions have seen a bit of a resurgence. In fact, you'd be hard-pressed to find an industry that hasn't seen at least one subscription success story: Cars. Even the humble houseplant doesn’t seem immune to the subscription economy.

Payment Features 74

Payment Features Payments Subscription Revenue 74

FastSpring

JULY 12, 2019

Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates. 30 (average recurring revenue per account) * 24 months (partnership length) = $720 CLV. What is Customer Lifetime Value?

Customer Lifetime Value 73

Customer Lifetime Value Payment Features Finance Payment Solutions 73

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

Baremetrics

NOVEMBER 2, 2021

Following in the footsteps of Amazon, Shopify first began its journey as a simple online shop, selling snowboards. Shopify Partner Apps are third party companies that sell their services or Apps to Shopify store owners. For example, a Shopify Partner App might enable a shopify store owner to email all of their customers.

Payment Solutions 105

Payment Solutions Payment Methods Payments SaaS Payments 105

User Pilot

APRIL 3, 2024

Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. User persona example. What is the difference between PLG and SLG?

Innovation 104

Innovation Payments Strategy Payment Solutions 104

Stax

FEBRUARY 21, 2024

And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Sales will always be a top priority.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Baremetrics

OCTOBER 8, 2021

Most online businesses use a customer relationship management ( CRM ) software package and/or payment processor to manage their billings because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors. For many SaaS enterprises, Stripe is the payment processor of choice.

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96

User Pilot

MARCH 23, 2023

Reducing churn is critical for SaaS because it cuts back customer acquisition costs and increases customer retention. Create a personalized onboarding flow to help users reach the Aha! 3: Poor customer service or experience with the sales teams can make customers churn. moment faster. #3:

SaaS Payments 98

SaaS Payments Churn Underperforming Technical Team Payment Methods 98

ProfitWell

JUNE 27, 2019

From CRM software to coffee beans, shaving blades to designer gowns, recurring billing is the lifeline for every subscription business. It’s easy to see why—automatic charges for subscriptions are simple and convenient for customers and predictable and sustainable for companies. What is recurring billing?

Merchant Services 76

Merchant Services Payment Features Payments SaaS Payments 76

FastSpring

MARCH 9, 2022

Question: What’s the most important page on a software website — other than the homepage? Because we have data from thousands of Saas and software websites. Note: FastSpring offers advanced subscription management services that support free trials, monthly and annual paid plans, proration, discount management, and more.

SaaS Payments 141

SaaS Payments Pricing Payments Payment Methods 141

Subscription Flow

JANUARY 26, 2024

Read more: Metrics that Matter: A Deep Dive into MRR, ARR, Churn, and ARPU for Subscription Business Models What is SaaS MRR growth? The short answer to this question is in two parts: firstly, MRR stands for monthly recurring revenue which is a documentation keeping track of the revenue generated by your company from a month to month basis.

SaaS Payments 52

SaaS Payments Payments SaaS Payment Features 52

User Pilot

NOVEMBER 30, 2023

Looking to perform a CRO audit for your website and app? Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. A detailed audit reveals the state of your platforms, showing your weak points and conversion drivers.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

FastSpring

JANUARY 9, 2023

Most Stripe alternatives fall into one of two categories: (1) payment processors, or (2) a billing solution that covers payment processing and other aspects of billing such as fraud detection, checkout, and more. can provide payment processing, order fulfillment, financing options, and more. MoRs for SaaS Companies.

Payment Methods 132

Payment Methods Payment Services Merchant Services Payment Solutions 132

ProfitWell

JUNE 15, 2020

An entire Swedish spa village is on sale for $7 million. Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. Looking to get away? I have good news.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

FastSpring

SEPTEMBER 2, 2020

Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit. The top three reasons you need to have a firm grip on your LTV are because it: Helps Prioritize Winning Marketing and Sales Strategies.

Scale 144

Scale Payment Methods Payments SaaS Payments 144

Baremetrics

AUGUST 22, 2021

Note that cash accounting has many names, so you may have heard it called cash-basis accounting, the cash method of accounting, or the cash receipts and disbursements method of accounting, among others. As a SaaS founder, you know that failed payments can break your growth targets. Table of Contents.

Payment Solutions 91

Payment Solutions Payment Methods Payment Services Payments 91

SaaSOptics

MAY 25, 2021

The bookkeeping — and choice of accounting method — is many times left to whoever is sending the invoices and paying the bills. And the method tends to be whichever is most accessible and least expensive. However, for GAAP financial statements, the accrual method is the only approach. It’s called liquidity!

SaaS Payments 52

SaaS Payments Payment Features Payment Services Payment Methods 52

Baremetrics

MARCH 16, 2021

Choosing Business Strategies : Most businesses especially at the startup stage, tend to explore novel methods and strategies at different phases of their growth. Baremetrics Baremetrics is an analytics tool for companies that use subscription billing systems. Get started now to optimize your subscription billing system.

Payment Methods 96

Payment Methods Payment Solutions SaaS Payments Payment Services 96

Neil Patel

JANUARY 1, 2021

It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. Games as a Service refers to games that operate without initial purchasing costs and instead, make their profits on subscriptions or in-game purchases. Think about it this way.

Payments 122

Payments Payment Services Payment Methods Payment Solutions 122

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Aysling

NOVEMBER 11, 2020

If you have strolled around the Aysling website, then it is likely you have seen the term “ Contracts to Cash ” in quite a few places, and you might be wondering what is Contracts to Cash; and how does it apply to my business? Aysling is not a Marketing Acquisition tool. To answer that, we have to explain what Aysling isn’t first.

Outsourced Development 56

Outsourced Development Payments Payment Solutions Payment Features 56

Baremetrics

OCTOBER 8, 2021

To run a business online, you probably need a customer relationship management ( CRM ) software package and/or payment processor to manage your customers and their invoices. Stripe is often the payment processor of choice for SaaS businesses because it can handle recurring revenue streams. Table of Contents.

Payment Services 94

Payment Services Payments SaaS Payments Payment Features 94

Intercom, Inc.

MAY 3, 2018

Rohini Pondhi , product management lead for Square’s Invoices product, knows this challenge well. If Rohini’s team is making changes to the UI or the front end, they can test quickly and easily, but because their core product is payments-based, much more rigor is required compared to your typical software product.

Payment Methods 195

Payment Methods Merchant Services Scale Payment Features 195

ProfitWell

MARCH 25, 2020

Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. Convert more sales. Improve ROI.

Acquisition 52

Acquisition Retention Payments SaaS Payments 52

Baremetrics

NOVEMBER 2, 2021

The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Monthly recurring revenue (MRR): How much subscription revenue are you bringing in monthly? Customer acquisition cost (CAC): What does it cost to onboard a new customer? Table of Contents. What is Baremetrics?

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

FastSpring

JUNE 19, 2019

A lot of the findings are expected (there are more internet users than ever, and we’re becoming more obsessed with social media and ecommerce). We’re Personalizing Customer Experiences More Than Ever Before. But for those who have a smartphone, nearly a quarter are “almost constantly” online.

Payment Methods 79

Payment Methods Trends Payments Payment Services 79

Chargify

OCTOBER 21, 2020

As many leading companies know, customer subscription management isn’t a “set it and forget it” concept. It is important for businesses to constantly analyze the health of their subscription model to make sure it is truly working for their customers and their bottom line. Objectively Measuring Your Subscription Business.

Subscription 63

Subscription Payment Features Payment Services SaaS Payments 63

SaaStr

NOVEMBER 2, 2019

Does it have to be in person? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Billion acquisition is just one milestone in the early innings of the company’s story.

Scale 134

Scale SaaS Payments Sales Recruiting Payment Services 134

Baremetrics

OCTOBER 26, 2021

Much like Amazon, when Shopify first began, it was a simple shop and not the ecommerce platform we know today. One of the most important metrics is customer acquisition cost (CAC). It can include everything from your sales and marketing expenses per new customer to the per customer cost of running your free trial.

Payment Solutions 98

Payment Solutions Payments Payment Methods SaaS Payments 98