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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Plain and simple.

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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. Customer acquisition cost (CAC).

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The Best Pricing Tool for Your Subscription Business: Tips + Options

ProfitWell

Well-thought-out pricing tools and strategies help you develop a dynamic pricing environment and manage your revenue in a way that’s sustainable and conducive to consistent growth. But the sheer volume of market trends and data that you’ll want to consider when determining how much to charge for your products or services is overwhelming.

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Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

OpenView Labs

From 2010 and 2016, Beachbody exploded, growing their revenue from about $400 million to more than $1.3 They accomplished this Herculean feat by being very disciplined about running the numbers and striving to be the gold standard for analytics-driven direct response marketing.

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

And so while the churn I don’t want to minimize it, stable base of revenue should be able to maintain that through the year. I was an account executive covering financial services vertical and covering in New York. And so, I remember being in New York and the whole market was melting down. Companies tend to stick around.