Acquisition Growth Marketing Payment Features User Experience 
User Pilot
APRIL 3, 2024
Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth. Continuous improvement through experiments is key in product-led innovation, ensuring products evolve in line with user preferences.
User Pilot
JANUARY 18, 2023
With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. You need to ensure you’re in the right market before starting a product-led company.
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User Pilot
JUNE 5, 2023
There are six stages of the funnel: Acquisition , Activation , Adoption , Retention , Referral , and Revenue (AAARRR); and, success is measured differently across each stage. For example, self-sustaining growth loops can speed up your acquisition, while contextual upselling drives account expansion in the revenue stage.
Point Nine Land
APRIL 24, 2019
That’s the mantra for most SaaS and subscription companies today. Startups buy ads, set up new technology and build out sales and marketing teams. For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. We’re launching Brightback out of stealth. Acquire, grow, acquire some more.
User Pilot
AUGUST 14, 2023
Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.
Chart Mogul
AUGUST 10, 2018
SaaS news: The New York Times is succeeding with its subscription business, adding more than 100k digital subscription customers in Q2. Xero makes a document management acquisition. “We, as content marketers, have forgotten about—or possibly never considered—the user experience of content.
Intercom, Inc.
OCTOBER 31, 2018
Bots have the power to improve the customer experience at every stage of the lifecycle, from acquisition right through to retention. Earlier this year, we announced the release of Custom Bots , allowing you to create completely customizable chatbots to automate all sorts of user journeys on your website in minutes.
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