ChurnZero

JULY 14, 2021

Customer Lifetime Value (CLTV) , also known as, Lifetime Value (LTV), is the gross profit a customer delivers to your business in their lifetime. It is the amount of revenue your business will make from a customer over their average lifetime as a customer.

Customer Lifetime Value 98

Customer Lifetime Value Scale Headcount Churn 98

ChurnZero

JUNE 9, 2023

Good sales teams typically get the budget, headcount and tools they desire because the function is tied to revenue. However, that’s not always the case for Customer Success (CS) teams even though they are often responsible for renewals and expansions. Are their features missing the customer wanted?

Finance 98

Finance Metrics Customer Success Headcount 98

InsightSquared

MAY 7, 2019

Sales is the Growth Engine. Sales is the engine driving SaaS company value. Top and bottom line performance are totally dependent on the sales organization and its performance. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. Typical SaaS Sales Metrics.

Scale 102

Scale Sales Hiring Metrics Sales 102

OpenView Labs

FEBRUARY 10, 2020

From its bootstrapped founding in 2002 all the way to a $5 billion valuation in 2016, Atlassian famously had no sales people. ‘No No sales’ became nearly as synonymous with Atlassian as ‘no software’ was with Salesforce. Atlassian now has a sales team. Public PLG Businesses Are Doubling Down on Sales.

Sales Hiring 57

Sales Hiring Scale Headcount Sales 57

CustomerSuccessBox

MARCH 9, 2022

In the glorious business of the SaaS space, one underlying truth that determines the growth and scaling of the business is that it takes several months to recover the Customer Acquisition Cost (CAC) and get to the profitable zone at a unit economics level. The Salesforce Customer Success platform is an example of this approach.

Customer Success 52

Customer Success Scale Customer Lifetime Value Outsourced Development 52

OPEXEngine

JANUARY 5, 2021

Customer Acquisition Cost (CAC) is a key SaaS metric that accounts for how much it costs your company to procure each new customer. What it tells you about your company will depend on your goals, your business model and needs, and your customer lifecycle. However, this metric calls for discerning judgment. What is CAC?

Benchmarks 52

Benchmarks Acquisition Customer Lifetime Value Scale 52

Hitenism

JANUARY 16, 2017

In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Reduce sales ramp time by 30-50% via sales enablement. Double headcount every 6-9 months. They raised $65 million dollars with that plan.

Scale 147

Scale Venture Capital SaaS Headcount 147