Baremetrics

APRIL 6, 2021

An in-depth study on everything you need to know about subscription marketing, and how Baremetrics features are designed to help you navigate the subscription economy. For marketing a subscription business, it’s critical to find loyal new customers and reduce churn. Table of Contents. Dollar Shave Club 2.

Subscription 59

Subscription Payment Features Marketing SaaS Payments 59

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS?

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing?

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Your SaaS company likely uses a CRM and/or payment processing software, and the data required to compute these core metrics can be all over the place. Thankfully, there is Baremetrics to do all of this for you.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Aaron Beashel

MARCH 9, 2018

The best way to illustrate what I mean is by examples, and I’ve used the email marketing software category to illustrate some of the different models taken by different companies in the space. MailChimp (Touchless acquisition) – MailChimp is an email marketing tool that uses a touchless acquisition model to acquire customers.

Scale 192

Scale SaaS Payments B2B Strategy 192

SaaStock

MARCH 20, 2019

Forter offers a real-time and completely automated fraud prevention solution for enterprise e-commerce businesses. Recorded Future is a leading universal threat intelligence solution that arms enterprises’ security teams with all the tools they need. In developing their solution, Affectiva has analyzed more than 7.5

SaaS Payments 100

SaaS Payments Merchant Services Payment Solutions Payments 100

Outseta

JANUARY 9, 2019

The majority of our expenses in 2017 were related to software and development infrastructure required to build the product. Forte fees represent payment processing costs associated with one of the payment gateways we support, Forte Payment systems. Like content marketing. 2017 2018 Total.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Baremetrics

MAY 18, 2021

Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

Outseta

JANUARY 10, 2020

Expenses It’s cheaper than ever before to build software—3 years into building Outseta, we’ve spent $66,326 on the business. Forte fees are payment processing expenses that have grown significantly over 2018 as we’ve processed more subscription payments. 2017 2018 2019 Total. 2017 2018 2019 Total.

SaaS Payments 55

SaaS Payments Scale Payment Methods Payment Solutions 55

Incredo

MAY 22, 2019

Show the readers of your content that you understand their problems, needs and that you have a solution for them. Send them suggestions that will encourage them to test specific features of your SaaS software, and request feedback from them – what they think rocks about your product and what needs fixing up.

SaaS Payments 101

SaaS Payments SaaS Payment Services Payment Methods 101

Incredo

NOVEMBER 1, 2019

How marketing and sales synergy model works for SaaS companies. 8 Smart tactics for your SaaS customer acquisition strategy. In order for this model to work, both your product and your customer acquisition strategy need to be absolutely frictionless. SaaS Sales Strategy. SaaS Pricing. How to optimize your SaaS pricing page?

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Baremetrics

SEPTEMBER 9, 2020

You’ll learn: How spending too much time on acquisition can stunt your growth How to calculate your customer retention rate Seven strategies to improve your customer retention rate be honest How well do you know your business? Focusing primarily on acquisition makes sense in the early days, when you’re just starting to get off the ground.

Retention 104

Retention Payment Methods Payment Solutions Churn 104

Outseta

APRIL 14, 2020

You’ve built a successful business and have a repeatable customer acquisition process that you’ve already demonstrated can scale with access to more capital. Generally speaking, building a software product—even a minimum viable product—is going to take more effort and time than selling your skills as services. Think SpaceX.

Payment Methods 68

Payment Methods Payment Solutions SaaS Payments Payments 68

ChurnZero

JANUARY 4, 2019

In the quest for finding scalable ways to help customers realize more value out of the software they buy, more and more software companies are turning to customer education. In 2019 there will be an increase in subscription fatigue. If we’re not at peak SaaS, we’re probably close to it.

Customer Success 73

Customer Success SaaS Payments Payment Services Payment Solutions 73

Baremetrics

NOVEMBER 9, 2021

Table of Contents. Customer Acquisition Cost (CAC) & Customer Lifetime Value (LTV) CAC is the cost of acquiring a customer and it’s pretty simple to work out: just take what you spent on marketing and sales and divide it by the number of customers. Why Would You Sell?

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

SmartKarrot

APRIL 13, 2020

Ever since its inception in the 1960s, SaaS has evolved from a mere time-sharing system to innovative and efficient applications that can be accessed on multiple computers. Growing at the same pace, a report from BetterCloud had anticipated that 73% of the organizations will have all SaaS apps by 2020. And the result is visible!

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

wepay

FEBRUARY 20, 2018

For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model. The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow. The reality is that all three stages are important regardless.

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

ChurnZero

JANUARY 4, 2019

In the quest for finding scalable ways to help customers realize more value out of the software they buy, more and more software companies are turning to customer education. In 2019 there will be an increase in subscription fatigue. If we’re not at peak SaaS, we’re probably close to it.

Customer Success 49

Customer Success SaaS Payments Payment Services Payment Solutions 49

Chart Mogul

AUGUST 30, 2019

Nico is an online marketer and the founder of Launch Space. He’s worked with everyone from Fortune 500 companies to startups helping them develop content marketing strategies that align with their business goals. The graph shows how payment plans impact usage. So how did Market Hero scale so quickly? Source: HBR.

SaaS Payments 52

SaaS Payments Payment Methods Scale Payments 52

Outseta

JULY 2, 2018

Other Quick Hits A few other noteworthy enhancements; you can now accept Amex payments, merge email lists, and look at drip email campaign performance statistics on both an aggregate and email-by- email basis. What's next? We've had some inbound interest from international customers, and offering Stripe will help us better support them.

Payments 40

Payments Payment Methods Payment Services SaaS Payments 40

Chart Mogul

AUGUST 30, 2019

I’ll then show you why a high-end course could be your solution and provide some real-world examples of companies that are having great success with this method (including one company that scaled to millions of dollars in Annual Recurring Revenue in just a few short years). The graph shows how payment plans impact usage.

SaaS Payments 55

SaaS Payments Payment Methods Scale Payments 55

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. We could translate the software into Spanish. How the hell does that happen?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Baremetrics

NOVEMBER 10, 2019

This model allowed me to work with dozens of SaaS startups using spreadsheets, while we built our financial modeling software Flightpath. This means that you need to be able to add individual forecasts, such as a marketing funnel, in a way that doesn’t require re-building the entire model.

Deferred Revenue 111

Deferred Revenue SaaS Payments Sales Hiring Payment Services 111

Outseta

SEPTEMBER 11, 2017

Even further up market and in my past engagements with Working Planet, there are a number of challenges related to paid search management that I’ve felt first hand and still don’t see a great solution to. Soren Ryherd: We build profitable customer acquisition programs using paid digital advertising. Geoff: 50%-95%!

Interviewing 40

Interviewing SaaS Payments Payments Technical Advisors 40

Neil Patel

MARCH 8, 2023

In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget. If you sell a subscription product or software-as-a-service, it’s easy to calculate the average value of a customer. Develop an advertising or content marketing presence in those places.

Customer Lifetime Value 76

Customer Lifetime Value Payment Methods Payments Payment Features 76