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The Top 10 Things to Know Before Starting a SaaS Company

SaaStr

This isn’t B2C and virality won’t accelerate the process enough in the early days. You have to love, or at least commit to, recruiting constantly. If you’re not willing to constantly recruit cross-functionality … you’ll never attract the talent. True in B2C too of course. If you budget any less, you probably will fail.

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The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

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Ultimate Guide to B2B Sales Hiring and Management

OpenView Labs

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. For all those reasons, hiring and management must be on point.

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SaaS Sales: Your guide to converting lifelong customers

ProfitWell

The goal in SaaS sales is not to convince your customer to buy your product there and then—it’s to win that customer over to your product for a lifetime. We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team. What is SaaS?

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The SaaS Trends You Need to Know for 2020

OpenView Labs

OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. Product Managers Will Own a KPI. How many of your highest paid team members are in sales? The fact is that a great (albeit expensive) sales rep is worth every penny and has an obvious ROI.

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The B2B Marketplace Funding Napkin 2021

Point Nine Land

In B2B markets, which tend to be more complex than B2C ones, most investors look for teams with expertise in the given field or unique insights into the problem they are solving. Economics and Acquisition ?? However, given that sales tend to be founder-led, it’s difficult to get precise data around payback time and CAC.

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UserOnboard’s Samuel Hulick on designing paths, not products

Intercom, Inc.

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. I wonder if you wouldn’t mind explaining that one.