SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model. Transcript.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Sylvia Ng

FEBRUARY 17, 2016

What do all these job descriptions tell us about growth engineering? At least a Bachelor degree in software engineering. Exceptional proficiency in software engineering. 3+ years of experience in product management, user acquisition marketing or similar fields. Marketing or related field a plus.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Sales Hacker

SEPTEMBER 29, 2020

We went through an acquisition and we got bought. I got into the game there, obviously went through the acquisition, that’s how we came up with the idea for the company. Not me personally, but a bunch of smart PhDs and software engineers, they’re the ones that can make it a reality. Don’t worry about it.”

Scale 119

Scale CTO Hire CTO Coach Scaling 119

OpenView Labs

MAY 5, 2021

Many companies are strategic consumers of open-source software as a means to reduce the burden on their software engineering team to build everything from the ground up. Open source can provide a number of different advantages for a business, on both the consumption and production end of the spectrum.

Business 52

Business SMB Scale DevOps as a Service 52

Sales Hacker

OCTOBER 7, 2021

Katie Carty Tierney is an Area Vice President for the Americas at BMC Software. She entered Sales through unconventional channels, having started her career as a software engineer, then taking a break to build her family (four children in five years!), and then re-entering the workforce as a Solutions Engineer.

Scale 137

Scale Sales Recruiting Sales Hiring VP of Engineering 137