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Subscription Billing for Businesses: Everything You Need to Know

Stax

This business model has now been adapted very well in the internet age, especially in the SaaS (Software-as-a-Service) and eCommerce industries. They were able to sign up for subscription-based services for things like groceries, cosmetics, clothing, etc. The alternative? What Is Recurring Billing?

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Customer Acquisition Guide For SaaS: Definition, Metrics and Examples

User Pilot

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

“A man who stops advertising to save money is like a man who stops a clock to save time,” – Henry Ford In 1913, Henry Ford brought the assembly line to the automobile industry, because he knew that prioritizing efficiency in his plants would make him more profitable. What is the SaaS Magic Number?

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Clever ways to approach digital advertising in your game marketing. Podcast Full Interview : Audio Listen online or find it on more podcast services. Interested in learning more about how your video game, SaaS, software, or other digital goods business can partner with FastSpring? Listen to the episode to hear more!

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

The solution? Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care? Micro Startup Acquisition Trends. No one wants to be late to market.

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12 Go-To-Market (GTM) Metrics You Should Track for SaaS

User Pilot

So, let’s start with the basics: TL;DR A Go-To-Market (GTM) strategy is an action plan that outlines the time, the place, the positioning, the audience, and the goal of a new product or service. There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. Customer acquisition cost.

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16 SaaS community members share their Christmas marketing tactics for Incredo’s holiday post

Incredo

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS?