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M&A Is Back! Melio’s $2.5B Exit to Xero — In Just 7 Years!

SaaStr

to dominate US SMB payments. Key Metrics at a Glance Exit Valuation : $2.5B (down from $4B peak in 2021) Revenue Multiple : 13.4x Key Metrics at a Glance Exit Valuation : $2.5B (down from $4B peak in 2021) Revenue Multiple : 13.4x Melio didn’t just move payments online; they made bill pay delightful.

Payments 224
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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

The Problem Was Real: Apple and Google’s app stores weren’t giving developers the data they needed. Market Timing: Sometimes the best companies are built during inflection points (mobile subscriptions, AI boom, app store policy changes). Basic questions like “What’s our churn rate?”

Payments 281
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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

A mobile phone is their dominant source of managing business activities. When you get bigger, say 20 to 50 to 100 monthly transactions, you probably have an accounting person in BILL daily. Then, in 2017, with around $50M in revenue, BILL added payment capabilities. If you screw up one payment, customers are going to be angry.

SMB 307
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The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

The “productivity software” that seemed essential in 2021 is now getting cut. Regulatory Requirements Create Infinite Moats Try switching away from Toast when you’ve got 50 restaurant locations with integrated POS, payments, payroll, and compliance systems. Why “Non-Tech” Verticals Are Winning 1.

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The Early Days: How Deel Went From $1m to $100m ARR in Just 20 Months

SaaStr

I dream about clients telling me, ‘Hey, I did not receive my payment today. ” In Y Combinator’s 10-week program, Deel burned through 20% of their time selling a payments platform that nobody wanted. ” The Discovery : Companies didn’t just need payments—they needed payments plus compliance.

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Facebook Ads: A Quick-start Guide for Beginners

Buffer Resources

  Track ad performance in real-time While Meta got rid of its full Facebook Analytics platform in 2021, it still has excellent resources for understanding ad performance, including reach, engagement, conversions, and more metrics. You will be brought directly into the Facebook Ads Manager for your personal ad account.

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How to use landing page sales funnels to convert more visitors

Unbounce

Unlike a regular website, a landing page funnel focuses on specific actions you want visitors to take, like signing up for your email list or purchasing. What’s the difference between a website, a landing page, and a funnel? Website: the hub for all of your landing pages, content and products.