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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. So how do you create a strong, enterprise-ready team? For Linda, it all comes down to your approach to customer success.

Scale 177
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Losing Sleep? Hiring Has Officially Replaced Cash as a Key Reason Startup Founders Are Up at Night

OpenView Labs

In 2021, 42% of founders were kept up at night by concerns about hiring the best talent. Growth is king in 2021 and likely will be again in 2022. Go-to-market (GTM) execution remains the top concern for startup founders in 2021, cementing its position over product execution (2019’s top concern).

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How to Get Started With Video Marketing

Neil Patel

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. When you draft your plan of action, you’ll likely bounce around ideas for upcoming content or even choose to create a full content strategy. Stick With What You Know. The best part? Search Matters.

Marketing 145
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PODCAST 154: Guided Selling with Neil Ringers

Sales Hacker

How to build a winning sales team. Developing A Winning Sales Team [16:24]. Sam Jacobs: I’d be remiss not to tell you about Unleash 2021 on May 11th – 13th. It provides the information that helps me succeed, translating down into my sales team as I’m coaching and mentoring them. We’re on iTunes.

Scale 102
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SAAS Marketing Growth Hacking Roadmap For 2021 [19 Strategies]

How To Buy Saas

SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing?

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Conversational support isn’t just a nice-to-have – it’s make or break

Intercom, Inc.

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Never believe that doubting yourself is a bad thing. The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen.

Scale 130