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How to use landing page sales funnels to convert more visitors

Unbounce

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. A landing page funnel guides potential customers through your sales process. A landing page funnel is a step-by-step process that guides visitors from initial interest to making a purchase.

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Cognigy Sells for $955M in the Latest AI Unicorn Exit: But Was There Even an AI Premium at All?

SaaStr

So the real math is: Upfront payment : ~$905M on projected 2025 revenue of $65M = 13.9x multiple Full payment if milestones hit : $955M on 2026 revenue of ~$115M = 8.3x Customer Validation : Cognigy serves over 1,000 brands including Mercedes-Benz, Nestlé, Lufthansa Group, and Bosch.

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Olo vs Toast: $2B vs $25B – The Strategic Tale of Two Tech Giants

SaaStr

Free Cash Flow: Nearly break-even (partner payment timing impact) Toast: The Growth Juggernaut Q4 2024 Metrics: Revenue: $1.34B (+29% YoY) ARR: $1.6B (+34% YoY) Operating Income: $32M (2.4% larger revenue base by 2025. margin) Net Income: $11.8M margin) Net Income: $11.8M margin) Net Income: $11.8M

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5 Interesting Learnings from Shopify at $5 Billion in ARR

SaaStr

Few SaaS leaders have gone through more post-pandemic change than Shopify and Zoom. Zoom came out of 2020-2021 with SMBs no longer growing, but a huge boost in the enterprise. SaaS growth slowed to 10% year-over-year, down from a peak overall growth of almost 100% (!) But Shopify is less and less a SaaS company because of it.

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3 Tips to Accelerate You to $100M ARR and Beyond with Payrix Director, Marketing Katie Wickham and Bob Butler, Payrix Chief Commercial Officer (Video)

SaaStr

An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Brex then scaled its payments business quickly. Then, it built an entire ecosystem around it, soon launching Shopify payments, an embedded payment tool that quickly became the largest piece of the business.

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Your 2021 Guide to Creating (and Optimizing) a Value Proposition

Unbounce

As a marketer, your job is to tell folks what makes your product or service the best out there. It’s one thing to understand your brand’s overall value to your customers. We’ll explain what it is, how you can create one for your brand, and how it can lift your landing page conversions. Value props for SaaS. No, seriously.

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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

Toast is the latest SaaS leader to get much more efficient in the past 12-18 months, along with monday.com, HubSpot, MongoDB, and many others. It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company.