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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

The Problem Was Real: Apple and Google’s app stores weren’t giving developers the data they needed. Market Timing: Sometimes the best companies are built during inflection points (mobile subscriptions, AI boom, app store policy changes). Basic questions like “What’s our churn rate?”

Payments 280
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

To be effective, a startup’s pricing strategy must align with its marketing case studies, website messaging, PR releases and sales pitches. Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand. How about a 50 person SaaS company?

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5 Interesting Learnings from Squarespace at $700,000,000 in ARR

SaaStr

Perhaps the most interesting thing is just how similar both these website-builder-plus-ecommerce companies are. It’s growing at the same rate (~30%), booming from ecommerce (+78% for Squarespace, +60% for Wix). As a result, it’s quite profitable, with $150m in free cash flow in 2020. #2. 85% NRR.

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5 Interesting Learnings from Shopify at $5 Billion in ARR

SaaStr

Few SaaS leaders have gone through more post-pandemic change than Shopify and Zoom. Zoom came out of 2020-2021 with SMBs no longer growing, but a huge boost in the enterprise. Folks that wanted to go online, stayed online. SaaS growth slowed to 10% year-over-year, down from a peak overall growth of almost 100% (!)

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

Note: Apple announced that it would be reducing the App Store fee from 30% to 15% for most developers starting on January 1st, 2021. For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. Why software/SaaS companies should care. The importance of direct to consumer sales.

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. In this article, we’ll cover: Current app store practices and rates. Thanks to Tony Markov for contributing to this article!

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5 Interesting Learnings from Shopify at $4 Billion in ARR

SaaStr

Shopify’s first quarter revenue: Q1 2021: $989 million Q1 2020: $470 million Q1 2019: $321 million Q1 2018: $214 million Q1 2017: $127 million Q1 2016: $73 million Q1 2015: $37 million Q1 2014: $19 million Q1 2013: $9 million. The Covid Boost for SaaS. Cloud and ecommerce may end soon, but it hasn’t ended yet.