Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
People downloaded a record 204 billion of them from the Google and Apple app stores in 2019. Outliers at the top end include Google Maps (44%), Paypal (47%), and Uber (50.5%.). Personal finance: (PayPal, Revolut) 41.0%. Mobile apps dominate our digital experiences. That ranges from just 3.5% for Snapchat to 57.5%
Let's personalize your content