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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

The second constituent there is the developer. Why do developers love SaaS products? Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. Low touch you’re gonna talk a lot about what we call customer success teams.

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The Sendgrid Journey: Scaling From Growth Stage to $2B Acquisition in 4 Years (Video + Transcript)

SaaStr

We collectively as a company were fortunate in doing all those things and, boy, was it a heck of a team effort, and it was a lot of fun. We had created an incredible brand with developers, in particular, and created developer love for what we did and the product. ” I didn’t do all those things. I won’t lie.

Scale 158
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. We’ve all seen AWS and what they’ve done with their platform. It is staggering.

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Retention Marketing: How to Build a Retention Strategy that Works

User Pilot

In his blog, we’ll show you why profitability and growth depend on retention marketing; how to measure retention; how to reduce churn rate , and how to develop a strategy for keeping and growing your customers through the critical early stages and beyond. According to Mixpanel research from 2017, the cross-sectoral average rate was 20%.

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Best application vulnerability assessment tools for software companies (paid & free)

Audacix

A vulnerability assessment tools or virtual app scanning for your software team has become as important as your git repository or your ticket management system. You might end up building a whole team in-house to support the open source tool of your choice, which, one would think, defeats the purpose of going open source in the first place?

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Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

A look back at this great deep dive from SaaStr Annual 2017. Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. He said, “I feel so bad. Jeff : I felt really bad, because you plan way ahead. It’s pretty cool.

Scale 306
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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

which was acquired by Oracle in April 2017. 29:00 The shift from product-led to intelligence-led SaaS development. B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. Previously, Michael was co-founder and Chairman of Moat Inc.