5 Interesting Learnings from Braze at $260,000,000 in ARR
SaaStr
JANUARY 4, 2022
Braze was early to taking a next-generation approach to marketing automation software, focused on being mobile and messaging first. Dramatically accelerating its new customer count at scale. But the past several quarters Braze has doubled its new customer growth, from 22%-29% to 48% today. 2016 customer cohort spends 3.2x
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