FastSpring
NOVEMBER 18, 2020
Note: Apple announced that it would be reducing the App Store fee from 30% to 15% for most developers starting on January 1st, 2021. For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. How viable is it for companies to shop their apps outside of mainstream marketplaces?
Tom Tunguz
JULY 28, 2016
Through the end of July in 2016, $70B worth of SaaS companies sold. The more than $600B in cash on the balance sheets of large public tech companies combined with a recent pricing correction in SaaS companies presaged a flurry of acquisition activity. First, 15 of the 22 US software acquisitions worth more than $0.5B
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ProfitWell
NOVEMBER 6, 2019
It’s been a staple of industries—publications, utilities, and, more recently, software—since it first emerged in the 17th century. Companies that focus on keeping their customers will save on acquisition costs , since retention is cheaper than acquisition. Many software companies (us included!)
OpenView Labs
JANUARY 29, 2020
I actually wrote about the phenomenon , which I called ‘The Slow Death of Freemium’, back in 2016. Freemium: It’s About Acquisition, Not Revenue. However, freemium is a really potent acquisition model. There are costs and benefits to the model — is the acquisition cost worthwhile for your company?
ProfitWell
MARCH 9, 2020
Dollar Shave Club used subscription marketing techniques to gain a massive customer base, resulting in a billion-dollar acquisition by Unilever in 2016. If you’re offering a freemium version, the main thing to remember is that this subscription marketing tactic is for acquisition only — not revenue. Produce content.
ProfitWell
MARCH 3, 2020
Dave Kellogg , the consultant, advisor, and blogger with an expertise on enterprise software startups—author of the cleverly titled Kellblog —recently posted a piece on Coronavirus and its correlation to CEOs everywhere. Patrick has written some great content around freemium strategies and how freemium is an acquisition strategy.
The Marketing & Growth Hacking Publication
FEBRUARY 3, 2019
According to McKinsey , in 2016, large subscription retailers saw over $2.6 The Top 10 eCommerce Tools for recurring payments There isn’t a lack of options for every budget but picking the right solution can become a confusing task. With WooCommerce Subscriptions, you can create and manage products with recurring payments?—?payments
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