Remove 2012 Remove Acquisition Remove Payment Methods Remove SaaS Payments
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How to Calculate LTV (And Why It’s Important)

FastSpring

Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit. Tracking your LTV/CAC ratio allows you to spend the right amount on customer acquisition while still making a profit.

Scale 135
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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. Companies selling physical goods, digital products, and services of all kinds have turned to this business model as a way to secure repeat customers.

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The top SaaS companies ruling the East Coast

SaaStock

As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec. The SaaS industry’s beating heart will probably always be New York, and it will also be the home of SaaStock East Coast on June 4-6.

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The SaaS superstars of the East Coast

SaaStock

As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a SaaS community that spans from Florida to Quebec. The SaaS industry’s beating heart will probably always be New York, and it will also be the home of SaaStock East Coast on June 4-6. Founded: 2012.

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The P9 Guide to Cohort Analysis in SaaS (v0.9)

Point Nine Land

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

The process of an acquisition is, more often than not, a black box. Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems.

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8 Strategies for Converting Free Trials Users into Paying Customers

FastSpring

I want to sign up and try that service! ”. Luckily, you can take a lot of actions to influence that process and showcase your value. It is a concrete way to optimize customer acquisition. Most software companies rely heavily on free trials for customer acquisition. Or maybe the onboarding process is too complicated.