FastSpring
SEPTEMBER 2, 2020
Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit. Tracking your LTV/CAC ratio allows you to spend the right amount on customer acquisition while still making a profit.
Tom Tunguz
SEPTEMBER 21, 2014
This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. All of the businesses we’ve looked at in the past have been purely SaaS businesses.
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SaaStock
MARCH 20, 2019
As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec. The SaaS industry’s beating heart will probably always be New York, and it will also be the home of SaaStock East Coast on June 4-6.
How SaaS Works
OCTOBER 7, 2019
The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction The software-as-a-service business model appeals to companies of all sizes from tiny startups to massive Fortune 500 companies. What is SaaS?
ProfitWell
MARCH 12, 2020
Not the most original name for the service, but we’re here for it nonetheless…). Businesses offering subscriptions need to experiment with different features and offerings, gather actionable user data, and make adjustments in order to optimize their process. They’re calling it Walmart+. So what does the data actually say?
ProfitWell
MARCH 9, 2020
The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. Companies selling physical goods, digital products, and services of all kinds have turned to this business model as a way to secure repeat customers.
Point Nine Land
JUNE 18, 2023
Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.
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