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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

Most companies have a primary acquisition loop that drives this scalable growth, and unfortunately, there aren’t that many acquisition loops that really scale. And you start being able to acquire more of them in a scalable way i.e. an acquisition loop. In fact, they complain more, because they like the product enough to care.

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Expert’s Guide to Migrating to GA4

Neil Patel

It’s the third iteration of Google’s analytics offering and has been out since 2012. Currently, over 73 million websites use Universal Analytics, and most are going to continue using Google for their analytics even after the platform is retired. What Is GA4 and Why Do You Need To Migrate? You can be incredibly detailed here.

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How to Calculate LTV (And Why It’s Important)

FastSpring

Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit. Tracking your LTV/CAC ratio allows you to spend the right amount on customer acquisition while still making a profit. Here’s an example.

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Subscription marketing 101: your ultimate guide to marketing subscriptions

ProfitWell

The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. Businesses will often sell subscriptions at a discounted price, making it cheaper to buy products via subscription than buying in the store. Replenishment.

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Covid-19, retention and more: The current state of the subscription industry

BrightBack

While it’s difficult to remember when the subscription model wasn’t as popular as it is today, a select few early innovators contributed to a rapid adoption of subscription services and goods, which reached a tipping point in 2012. for TV streaming and online education subscriptions respectively.

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The top SaaS companies ruling the East Coast

SaaStock

Founded: 2012. Their products include POS, hardware, software, and payment processing with a large number of additional options provided by their great ecosystem of partners. SEMrush is an online visibility management and content marketing SaaS platform that helps businesses get measurable results from online marketing.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

The process of an acquisition is, more often than not, a black box. It’s precisely the success of that integration that often dictates the success of the overall acquisition. It’s precisely the success of that integration that often dictates the success of the overall acquisition. Hold on to it – it’s what keeps you going.