Remove 2010 Remove New CTO Remove Sales Enablement
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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. And from about 2007 till 2010 we bootstrapped and built the first version of the Pluralsight you see today. Then something really interesting happened.

B2B 173
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PODCAST 126: How to Book a Meeting with Nearly Anyone in the World with Jeff Winters

Sales Hacker

Sales enablement is easy. It’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement alive and keep your team doing what they do best, which is winning. .” We launched REGIE, our product, back in February, but we’re releasing the new and improved REGIE now.

Scale 91
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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? But I got an introduction from a former colleague to Salesforce, and that was about a decade ago in 2010. Sam Taylor: And so, I met Bret.

Scale 250
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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. This is not new. They might have focused on different areas, but applying the scientific method to marketing is not new.