Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Brand equity.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaStr

MAY 15, 2020

Finally, before YesWare, she was VP of Sales @ Engine Yard, where she tripled monthly recurring revenue, over the course of her 3+ year tenure, in 3 key leadership roles. I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. Loving our podcast content?

Sales Hiring 194

Sales Hiring Scale Technical Review Outsourcing Services 194

Intercom, Inc.

SEPTEMBER 26, 2019

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

Andreessen Horowitz

APRIL 9, 2024

A great way to look at this is through the lens of buyer psychology and the way that products and services get procured in the modern market. People are not buying technology products and services in isolation anymore. And in an increasing number of cases, marketers as well. The first two were much nerdier.

Scale 113

Scale Technical Review AI Sales Hiring 113

SaaStr

JULY 11, 2019

What you need to know about this story is that I founded the company back in 2008. The challenge with that is you found a company, you start building a company, you raise money for a company, you hire a team to build the product for a certain type of company, and then the whole consumer changes and you have to adjust. It was healthy.

Scale 116

Scale Marketplace as a Service Sales Recruiting Scaling 116

Sales Hacker

FEBRUARY 7, 2018

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. In particular, post-2008 when a SaaS solution with its OPEX offering stood out from the conventional CAPEX solutions.

Scale 86

Scale Growth Hacking Scaling Sales Hiring 86

SaaStr

AUGUST 6, 2019

We looked at the world in 2008, 2009, and we said, “How come it’s almost impossible to connect two companies to do business, especially if they have complex business processes, but we can all connect as consumers on LinkedIn, Facebook, Twitter, every single day we want to do business? We can do the private marketplaces.

Payment Solutions 146

Payment Solutions Payments Outsourcing Services SaaS Payments 146