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Who is Eric Yuan | CEO of Zoom

SaaStr

In 2007, Cisco acquired WebEx for $3.2 He personally emailed every customer who canceled their Zoom subscription to understand their issues. This dedication to user experience helped shape Zoom into a more user-friendly platform than its competitors.

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What Are AARRR Metrics? Pirate Metrics Framework Explained

User Pilot

Revenue – Users exhibit some kind of monetization behavior, such as signing up for a paid plan or renewing their subscription. The AARRR metrics framework was first introduced in 2007 by Silicon Valley investor and founder of 500 Startups, Dave McClure. AARRR metrics framework background: Who created it and why?

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Product Growth Strategy: A Guide for SaaS Companies

User Pilot

Loyal customers don’t just keep using your product and renewing subscriptions. Market penetration strategy Market penetration involves expanding your market share within the current market with existing products, for example, by offering a superior user experience or competitive pricing. It gets better.

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20+ Best Small Business Marketing Tools for 2024

How To Buy Saas

With both free plans and paid subscriptions available, small businesses can benefit a lot and boost their business successfully. From creating and designing effective newsletters and emails to receiving valuable analytics and performance reports, Brevo helps you automate and enhance your marketing campaigns to the next level.

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14 Key Business Lessons SaaS Companies Can Learn from Netflix

SmartKarrot

Even Netflix, the world’s most popular subscription-based video streaming service, would tell you that it is not their investment in SEO that keeps them thriving — but their massive library of videos and original programming. Netflix has invested heavily in technology to provide its customers with the best possible experience.