Tom Tunguz

AUGUST 26, 2014

CTCT 2007 9 31. In 2013, the company recorded a sales efficiency of 0.47, meaning about $2 of sales and marketing spend is required to generate $1 in gross profit and the payback period, the number of years before a customer's revenue offsets the cost of customer acquisition is just over 2 years. RNG 1999 14 162.

Benchmarks 111

Benchmarks SMB Metrics SaaS 111

Totango

MAY 27, 2022

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Sales conversion: use of the freemium product motivates the customer to upgrade to a premium version. In this blog, we’ll cover the essentials of product-led growth.

Acquisition 123

Acquisition Retention Technology Strategy 123

Tom Tunguz

JANUARY 7, 2015

In 2007, the Premium Subscriptions generated 53% of the revenue. Meanwhile, the number of paying customers has grown from 900 to about 25,000 in that time. To acquire customers, LinkedIn employs two customer acquisition mechanisms: an online acquisition team and a field sales team.

Sales Recruiting 100

Sales Recruiting Benchmarks Metrics SaaS 100

Intercom, Inc.

NOVEMBER 14, 2019

She joined the company in 2007 back when it was just 30 people and has been instrumental in helping the company scale both its team and its market share over the years. Our Director of Customer Support Kaitlin Pettersen recently spoke with Kayti about her experience setting up Yelp’s customer success organization.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

Point Nine Land

OCTOBER 22, 2019

For Jack Newton and Rian Gauvreau, the lightbulb moment that led to the creation of Clio came out of a casual conversation they had in 2007 with the director of practice standards at the Law Society of British Columbia, an organization that can be compared in function to the National Bar Association in the U.S. Again, this was 2007.

Technical Review 40

Technical Review Scale Sales Hiring Business 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. It’s not a well known moniker, but generally speaking, these are companies that have achieved initial revenue traction and are really in a position to accelerate their customer acquisition, go to market.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. It’s not a well known moniker, but generally speaking, these are companies that have achieved initial revenue traction and are really in a position to accelerate their customer acquisition, go to market.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40