SaaStr
DECEMBER 29, 2019
At EchoSign, now Adobe Sign, there’s a large group of well-known customers that I closed, Back in The Day … that now have been customers for 10 years. We launched on January 1, 2006 on TechCrunch , and while we closed some good names that first year (Dell, BT, Qualcomm, GE, Comcast, etc.), They may boomerang back.
SaaStr
MARCH 20, 2020
How does Rachel see marketing move ever close to the function of customer success today? What is the optimal way for customer success and marketing to work together? * How does Rachel think about the importance of getting in front of your customers? And this was right around the time of 2006 to seven.
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Intercom, Inc.
JULY 11, 2019
We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing. We really popularized content marketing and how to generate traffic and leads and turn that into customers. Those three together really comprise the entirety of the front office for the SMB.
SaaStr
NOVEMBER 19, 2019
So I went down the hall, met with the head of marketing, and I discovered a lot about in bound SaaS, about SMB, the importance of building this machine as I call it now that generates all these lovely leads. They all looked at me really weird because remember, I’d never done SMB before. The WebPT store starts in 2006.
SaaStr
NOVEMBER 22, 2019
I had the good fortune, my first SaaS experience was at the Mothership Salesforce in 2006, prior to even the word cloud being thrown around. All of these muscles that I had built from my time running customer facing teams in B2B SaaS, you can apply that to the world of Venture. And that was really the fork in the road for me.
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